You are Cancelled: The Views of Gen Z on Cancel Culture to Social Media Influencers

Donna Stephanie Claire C. Agcambot; James Raymond T. Azucena; Mary Angeline A. Micoy; Ariessa U. Codilla

You are Cancelled: The Views of Gen Z on Cancel Culture to Social Media Influencers

Authors: Donna Stephanie Claire C. Agcambot, James Raymond T. Azucena, Mary Angeline A. Micoy, Ariessa U. Codilla
Journal: University of Mindanao International Multidisciplinary Research Journal | Vol. 9, No. 1, December 2024
DOI:

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Abstract

The notion of cancel culture has become widely known in contemporary society. It is mainly associated with social media influencers, who are usually the victims of this phenomenon. Gen Z, on the other hand, is predominantly exposed to this culture. Hence, their views matter. Following the creative research format, the researchers interviewed four Gen Z participants with prior knowledge about cancel culture and two media professionals to expound the Gen Z's responses. The researchers found out that the differences in beliefs and values, wokeness, accessibility of social media, and exposure to the internet are among the factors as to why cancel culture takes place. The results also show that Gen Z views cancel culture as both positive and negative as it is toxic, harmful, and unhealthy; yet, it can also bring awareness and be informative. Whereas, for Gen Z participants, the journey towards self- redemption of canceled social media influencers requires an apology and hiatus from social media.

Keywords

Cancel Culture, Gen Z, Social Media Influencers, Creative Works, Davao City

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Agcambot, D. C., Azucena, J. T., Micoy, M. A., & Codilla, A. U.. (2024). You are cancelled: the views of gen z on cancel culture to social media influencers. University of Mindanao International Multidisciplinary Research Journal, 9(1), 108–111. https://umimrj.umindanao.edu.ph/articles/you-are-cancelled-the-views-of-gen-z-on-cancel-culture-to-social-media-influencers

Agcambot, Donna Stephanie Claire, et al. "You are Cancelled: The Views of Gen Z on Cancel Culture to Social Media Influencers." University of Mindanao International Multidisciplinary Research Journal, vol. 9, no. 1, 2024, pp. 108–111, https://umimrj.umindanao.edu.ph/articles/you-are-cancelled-the-views-of-gen-z-on-cancel-culture-to-social-media-influencers.

D. C. Agcambot, J. T. Azucena, M. A. Micoy, and A. U. Codilla, “You are Cancelled: The Views of Gen Z on Cancel Culture to Social Media Influencers,” University of Mindanao International Multidisciplinary Research Journal, vol. 9, no. 1, pp. 108–111, 2024, https://umimrj.umindanao.edu.ph/articles/you-are-cancelled-the-views-of-gen-z-on-cancel-culture-to-social-media-influencers.

@article{agcambot2024,
            author  = {Agcambot, Donna Stephanie Claire and Azucena, James Raymond and Micoy, Mary Angeline and Codilla, Ariessa},
            title   = {You are Cancelled: The Views of Gen Z on Cancel Culture to Social Media Influencers},
            journal = {University of Mindanao International Multidisciplinary Research Journal},
            year    = {2024},
            volume  = {9},
            number  = {1},
            pages   = {108–111},
            doi     = {},
            url     = {https://umimrj.umindanao.edu.ph/articles/you-are-cancelled-the-views-of-gen-z-on-cancel-culture-to-social-media-influencers}
        }