Padayon ang Pangandoy: The Future Media Practitioners’ Views on the Public Opinion to Media
Authors: Ma. Mikaela Alonso, Dinah HernandezJournal: University of Mindanao International Multidisciplinary Research Journal | Vol. 9, No. 1, December 2024
DOI:
Abstract
The public's trust in the media has long been a major issue, and little attention is paid to what students who wish to work in the sector have to say. This study aimed to validate the public's perceptions of the media and how they affected the desire of aspiring media professionals to pursue this line of work. To fully understand how each perspective relates to the other, the researchers interviewed two non- communication students who are media consumers, two currently enrolled communication and broadcasting students, and a media practitioner. As a result, the public has positive and negative perceptions of the media, and the negative ones influence their trust. Future and currently employed media practitioners stated that these public opinions influenced them positively rather than negatively. Thus, the public's perception of the media has influenced future practitioners' motivation to work in the sector. The primary reasons for choosing this path are their passion for journalism and broadcasting and their desire to serve the public.Keywords
Public Opinion, Mass Communication, Broadcasting, Journalism, College, Dream Job, Passion, creative work, documentary film, PhilippinesSustainable Development Goals (SDGs)
